از آنجا که فهرست منابع و پی نوشتهای کتاب در کمال سادگی طولانی و مفصل است، برای صرفهجویی در کاغذ، این فهرست را به صورت مجازی در وبسایت نشر اطراف قرار دادهایم.
پینوشتهای مقدمه
i. John Koenig, “Sonder,” Dictionary of Obscure Sorrows, July 22, 2012, dictionaryofobscuresorrows.com/post/23536922667/sonder
ii. eMarketer, “Time Spent per Day with Digital versus Traditional Media in the United States from 2011 to 2023 (in Minutes),” Statista, June 6, 2021, statista-com.remote.baruch.cuny.edu /statistics/565628/time-spent-digital-traditional-media-usa
پینوشتهای فصل اول
i. Linda Rodriguez McRobbie, “Total Recall: The People Who Never Forget,” Guardian, February 8, 2017, theguardian.com/science /2017/feb/08/total-recall-the-people-who-never-forget.
ii. Daniel J. Simons and Christopher F. Chabris, “Gorillas in Our Midst: Sustained Inattentional Blindness for Dynamic Events,” Perception 28, no. 9 (September 1999): 1059–1074, doi.org/10.1068 /p281059
iii. Siri Carpenter, “Sights Unseen,” Monitor, American Psychological Association, April 2001, apa.org/monitor/apr01/blindness
iv. Jane Porter, “You’re More Biased Than You Think,” Fast Company, October 6, 2014, fastcompany.com/3036627/youre-more-biased-than-you-think.
v. William James, The Principles of Psychology (New York: Henry Holt and Company, 1890)
vi. Maurice Possley, “Lydell Grant,” National Registry of Exonerations, January 26, 2022, law.umich.edu/special/exoneration/Pages/casedetail.aspx?caseid=5980
“vii. “Ronald Cotton,” Innocence Project, August 6, 2019, innocenceproject.org/cases/ronald-cotton/; “Ryan Matthews
Innocence Project, August 9, 2019, innocenceproject.org/cases /ryan-matthews/; “DNA Exonerations in the United States (1989–2020),” Innocence Project, August 26, 2020, innocenceproject.org/dna-exonerations-in-the-united-states
viii. Nelson Cowan, “Chapter 20 What Are the Differences between Long-Term, Short-Term, and Working Memory?,” Progress in Brain Research 169 (March 2008): 323–338, doi.org/10.1016/s0079-6123(07)00020-9
ix. George A. Miller, “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” Psychological Review 63, no. 2 (1956): 81–97, doi.org/10.1037/h0043158
x. Nelson Cowan, “The Magical Number 4 in Short-Term Memory: A Reconsideration of Mental Storage Capacity,” Behavioral and Brain Sciences 24, no. 1 (February 2001): 87–114, doi.org /10.1017/s0140525x01003922; Richard Schweickert and Brian
Boruff, “Short-Term Memory Capacity: Magic Number or Magic Spell?,” Journal of Experimental Psychology: Learning, Memory, and Cognition 12, no. 3 ( July 1986): 419–425, doi.org/10.1037/0278-7393.12.3.419
xi. Hal Arkowitz and Scott O. Lilienfeld, “Why Science Tells Us Not to Rely on Eyewitness Accounts,” Scientific American, January 1, 2010, scientificamerican.com/article/do-the-eyes-have-it
xii. Leonid Rozenblit and Frank Keil, “The Misunderstood Limits of Folk Science: An Illusion of Explanatory Depth,” Cognitive
Science 26, no. 5 (September 2002): 521–562, doi.org/10.1207 /s15516709cog2605_1
xiii. “Could You Win a Point off Serena Williams? Plus, Avoiding Hen/Stag Parties, and Being Naked Results,” YouGov, July 12, 2019, yougov.co.uk/opi/surveys/results#/survey/344ce84b-a48d-11e9 -8e40-79d1f09423a3/question/4d73bd62-a48f-11e9-aee6-6742 cfe83f15/gender
xiv. SellCell.com, “How Much Time on Average Do You Spend on Your Phone on a Daily Basis?,” Statista, February 11, 2021, statista-com.remote.baruch.cuny.edu/statistics/1224510 /time-spent-per-day-on-smartphone-us
xv. eMarketer, “Time Spent per Day with Digital versus Traditional Media in the United States from 2011 to 2023 (in
Minutes),” Statista, June 6, 2021, statista-com.remote.baruch.cuny.edu/statistics/565628/time-spent-digital-traditional-media-usa
xvi. Ann Blair, “Information Overload’s 2,300-Year-Old History,” Harvard Business Review, July 23, 2014, hbr.org/2011
/03/information-overloads-2300-yea.html
xvii. Donald A. Norman, Emotional Design: Why We Love (or Hate) Everyday Things (New York: Basic Books, 2005)
xviii. Peter Just, “Time and Leisure in the Elaboration of Culture,” Journal of Anthropological Research 36, no. 1 (1980): 105–115, jstor.org/stable/3629555; “How Many Emails Does the Average Person Receive per Day?,” Campaign Monitor, December 8, 2021, campaignmonitor.com/resources/knowledge-base/how-many -emails-does-the-average-person-receive-per-day/; Artyom Dogtiev, “Push Notifications Statistics,” Business of Apps, January 16, 2023, businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics
xix. Philipp Lorenz-Spreen et al. “Accelerating Dynamics of Collective Attention,” Nature Communications 10, no. 1 (April 15
2019), doi.org/10.1038/s41467-019-09311-w
xx. Jon Gitlin, “74% of People Are Tired of Social Media Ads—but They’re Effective,” SurveyMonkey, 2022, surveymonkey
.com/curiosity/74-of-people-are-tired-of-social-media-ads-but -theyre-effective/; eMarketer, “Most Annoying Types of Digital Ads according to Internet Users in the United States as of July 2019,” Statista, August 23, 2019, statista com.remote.baruch.cuny.edu/statistics/257972/most-annoying-types-of-online-ads-in-the-us
xxi. Kara Pernice, “Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop,” Nielsen Norman Group, April 22, 2018, nngroup.com/articles/banner-blindness-old-and-new-findings
پینوشتهای فصل دوم
i. Elizabeth P. Derryberry et al. “Singing in a Silent Spring: Birds Respond to a Half-Century Soundscape Reversion during the COVID-19 Shutdown,” Science 370, no. 6516 (September 30, 2020): 575–579, doi.org/10.1126/science.abd5777
ii. Adam L. Alter and Daniel M. Oppenheimer, “Predicting Short-Term Stock Fluctuations by Using Processing Fluency,” Proceedings of the National Academy of Sciences of the United States of America 103,no. 24 (2006): 9369–9372, jstor.org/stable/30051949
iii. Simon M. Laham, Peter Koval, and Adam L. Alter, “The Name-Pronunciation Effect: Why People Like Mr. Smith More Than Mr. Colquhoun,” Journal of Experimental Social Psychology 48, no. 3 (May 2012): 752–756, doi.org/10.1016/j.jesp.2011.12.002
iv. Rolf Reber, Piotr Winkielman, and Norbert Schwarz, “Effects of Perceptual Fluency on Affective Judgments,” Psychological Science 9, no. 1 (1998): 45–48, doi.org/10.1111/1467-9280.00008
v. Michael Ventura, Applied Empathy: The New Language of Leadership (New York: Atria, 2018)
vi. Phil Gibbs, “What Is Occam’s Razor?,” UC Riverside Department of Mathematics, 1997, math.ucr.edu/home/baez/physics/General/occam.html
vii. Jura Koncius, “The Tidying Tide: Marie Kondo Effect Hits Sock Drawers and Consignment Stores,” Washington Post, January 15, 2019, washingtonpost.com/lifestyle/home/the-tidying-tide-marie-kondo-effect-hits-sock-drawers-and-consignment-stores/2019/01/10/234e0b62-1378-11e9-803c-4ef28312c8b9_story.html
viii. Dieter Rams, “The Power of Good Design,” Vitsoe, accessed April 13, 2023, vitsoe.com/us/about/good-design.
ix. Cyriaque Lamar, “The 22 Rules of Storytelling, according to Pixar,” Gizmodo, June 8, 2012, gizmodo.com/the-22-rules-of-storytelling-according-to-pixar-5916970
x. Daniel B. Schneider, “F.Y.I.,” New York Times, September 22, 1996, nytimes.com/1996/09/22/nyregion/fyi-419478.html.
xi. Corey Kilgannon, “Decoding Parking-Sign Legalese,” New York Times, January 17, 1999, nytimes.com/1999/01/17/nyregion/neighborhood-report-upper-east-side-decoding-parking-sign-legalese.html
xii. “Time Media Kit,” Time, 2023, time.com/mediakit
xiii. Seb Joseph and Ronan Shields, “The Rundown: Google, Meta and Amazon Are on Track to Absorb More Than 50% of All Ad Money in 2022,” Digiday, February 7, 2022, digiday.com/marketing/the-rundown-google-meta-and-amazon-are-on-track-to-absorb-more-than-50-of-all-ad-money-in-2022
xiv. Garson O’Toole, “One-Half the Money I Spend for Advertising Is Wasted, but I Have Never Been Able to Decide Which Half,” Quote Investigator, April 30, 2022, quoteinvestigator.com/2022/04/11/advertising
xv. Madeline King and Daniel Alonso, “As the Pandemic Makes Life More Complex, People Crave Simpler Brands,” Siegel+Gale, December 15, 2021, siegelgale.com/as-the-pandemic-makes-life-more-complex-people-crave-simpler-brands
xvi. Cheri H. Ahern et al., Youth Tobacco Surveillance—United States, 1998–1999 (Atlanta, GA: Centers for Disease Control and Prevention, October 13, 2000), cdc.gov/mmwr/preview /mmwrhtml/ss4910a1.htm; “Tobacco Use among Children and Teens,” American Lung Association, November 17, 2022, lung.org/quit-smoking/smoking-facts/tobacco-use-among-children
xvii. Matthew C. Farrelly et al. “Getting to the Truth: Evaluating National Tobacco Countermarketing Campaigns,” American Journal of Public Health 92, no. 6 (June 2002): 901–907, doi.org/10.2105/ajph.92.6.901; “Youth and Tobacco Use,” Centers for Disease Control and Prevention, November 10, 2022, cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/tobacco_use/index.htm
پینوشتهای فصل سوم
i. United States Office of Strategic Services, Simple Sabotage Field Manual (Washington, DC: Office of Strategic Services, 1944), gutenberg.org/cache/epub/26184/pg26184-images.html
ii. “Complexity Bias: Why We Prefer Complicated to Simple,” Farnam Street (blog), June 6, 2020, fs.blog/complexity-bias
iii. Hilary H. Farris and Russell Revlin, “Sensible Reasoning in Two Tasks: Rule Discovery and Hypothesis Evaluation,” Memory & Cognition 17, no. 2 (March 1989): 221–232, doi.org/10.3758/bf03197071
iv. Leidy Klotz, Subtract: The Untapped Science of Less (New York: Flatiron Books, 2021)
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vi. “Visualizing the Length of the Fine Print, for 14 Popular Apps,” Business Insider, April 18, 2020, markets.businessinsider.com/news/stocks/terms-of-service-visualizing-the-length-of-internet-agreements-1029104238
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viii. Hun-Tong Tan, Elaine Ying Wang, and G-Song Yoo, “Who Likes Jargon? The Joint Effect of Jargon Type and Industry Knowledge on Investors’ Judgments,” Journal of Accounting and Economics 67, no. 2–3 (2019): 416–437, doi.org/10.1016/j.jacceco.2019.03.001
xi. Lokman I. Meho, “The Rise and Rise of Citation Analysis,” Physics World 20, no. 1 (2007): 32–36, doi.org/10.1088/2058-7058/20/1/33
x. Adam Conner-Simons, “How Three MIT Students Fooled the World of Scientific Journals,” MIT News, Massachusetts Institute of Technology, April 14, 2015, news.mit.edu/2015/how-three -mit-students-fooled-scientific-journals-0414; Matan Shelomi, “Opinion: Using Pokémon to Detect Scientific Misinformation,” Scientist, November 1, 2020, the-scientist.com/critic-at-large/opinion-using-pokmon-to-detect-scientific-misinformation-68098
xi. John Scalzi, “Teching the Tech,” Whatever: Furiously Reasonable, October 13, 2009, whatever.scalzi.com/2009/10/13/teching-the-tech
xii. Edward Tufte, “PowerPoint Does Rocket Science—and Better Techniques for Technical Reports,” Edward Tufte Forum, 2006, edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001yB
xiii. Dale Wilson, “Failure to Communicate,” Flight Safety Foundation, October 20, 2016, flightsafety.org/asw-article/failure-to-communicate/; Joint Commission International, Communicating Clearly and Effectively to Patients: How to Overcome Common Communication Challenges in Health Care, 2018, store.jointcommissioninternational.org/assets/3/7/jci-wp-communicating-clearly-final_(1).pdf
xiv. Tren Griffin, Charlie Munger: The Complete Investor (New York: Columbia University Press, 2015), 52
xv. Noel Tichy and Ram Charan, “Speed, Simplicity, Self-Confidence: An Interview with Jack Welch,” Harvard Business Review, March 3, 2020, hbr.org/1989/09/speed-simplicity-self-confidence-an-interview-with-jack-welch
xvi. Byoung-Hyoun Hwang and Hugh Hoikwang Kim, “It Pays to Write Well,” Journal of Financial Economics 124, no. 2 (May 2017): 373–394, doi.org/10.1016/j.jfineco.2017.01.006
پینوشتهای فصل چهارم
i. Paul Dickson, “Sputnik’s Impact on America,” PBS, November 6, 2007, pbs.org/wgbh/nova/article/sputnik-impact-on-america
ii. Allie Hutchison, “50 Years Ago, One Speech Revolutionized the Space Age and Took Us to the Moon,” Inverse, September 12, 2022, inverse.com/science/50-years-ago-one-speech-revolutionized-the-space-age-took-us-to-the-moon
iii. John F. Kennedy, “Address at Rice University on the Nation’s Space Effort,” September 12, 1962, Rice University, transcript and video, JFK Library, jfklibrary.org/learn/about-jfk/historic-speeches/address-at-rice-university-on-the-nations-space-effort
iv. Clayton M. Christensen, Scott Cook, and Taddy Hall, “What Customers Want from Your Products,” Working Knowledge, Harvard Business School, January 16, 2006, hbswk.hbs.edu/item/what-customers-want-from-your-products
v. American Heart Association, “How Much Sugar Is Too Much?,” American Heart Association, June 2, 2022, heart.org/en/healthy-living/healthy-eating/eat-smart/sugar/how-much-sugar-is-too-much
vi. Eleni Mantzari et al. “Public Support for Policies to Improve Population and Planetary Health: A Population-Based Online Experiment Assessing Impact of Communicating Evidence of Multiple versus Single Benefits,” Social Science & Medicine 296 (March 2022): 114726, doi.org/10.1016/j.socscimed.2022.114726
vii. A. H. Maslow, “A Theory of Human Motivation,” Psychological Review 50, no. 4 (1943): 370–396, doi.org/10.1037/h0054346
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پینوشتهای فصل پنجم
i. Mary Shelley, Frankenstein; or, the Modern Prometheus (London, UK, 1818; Project Gutenberg, 2022), chap. 5, gutenberg.org/cache/epub/84/pg84-images.html
ii. Jason M. Watson and David L. Strayer, “Supertaskers: Profiles in Extraordinary Multitasking Ability,” Psychonomic Bulletin & Review 17, no. 4 (August 2010): 479–485, doi.org/10.3758/pbr.17.4.479
iii. Brian Mullen, Craig Johnson, and Eduardo Salas, “Productivity Loss in Brainstorming Groups: A Meta-Analytic Integration,” Basic and Applied Social Psychology 12, no. 1 (March 1991): 3–23, doi.org/10.1207/s15324834basp1201_1; Tomas Chamorro-Premuzic, “Why Group Brainstorming Is a Waste of Time,” Harvard Business Review, March 25, 2015, hbr.org/2015/03/why-group-brainstorming-is-a-waste-of-time
iv. David Ogilvy, Ogilvy on Advertising (New York: Vintage Books, 1985)
v. Bruce Springsteen, Born to Run (New York: Simon & Schuster, 2016)
vi. Leidy Klotz, Subtract: The Untapped Science of Less (New York: Flatiron Books, 2021)
vii. “Rumor Has It … Office Politics Exist,” Robert Half Talent Solutions, June 29, 2016, press.roberthalf.com/2016-06-29-Rumor-Has-It-Office-Politics-Exist
viii. Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (New York: HarperCollins, 2019)
ix. Neil Patel, “Your Secret Mental Weapon: ‘Don’t Let the Perfect Be the Enemy of the Good’,” Entrepreneur, August 31, 2015, entrepreneur.com/living/your-secret-mental-weapon-dont-let-the-perfect-be-the/249676
x. “Origins and Construction of the Eiffel Tower,” La Tour Eiffel Paris, accessed January 4, 2022, toureiffel.paris/en/the-monument/history
پینوشتهای فصل ششم
i. Trip Gabriel, “‘Oh, Jane, See How Popular We Are’,” New York Times, October 3, 1996, nytimes.com/1996/10/03/garden/oh-jane-see-how-popular-we-are.html
ii. “Dr. Seuss: The Story behind ‘The Cat in the Hat’,” Biography, June 4, 2020, biography.com/news/story-behind-dr-seuss-cat-in-the-hat
iii. “The Cat in the Hat,” Dr. Seuss Wiki, February 2, 2023, seuss.fandom.com/wiki/The_Cat_in_the_Hat
iv. Ellis Conklin, “Theodor Geisel, Dr. Seuss Doing in Dick and Jane,” United Press International, September 14, 1986, upi.com/Archives/1986/09/14/Theodor-Geisel-Dr-Seuss-Doing-in-Dick-and-Jane/6252527054400
v. Bernard Marius ‘t Hart et al. “Attention in Natural Scenes: Contrast Affects Rapid Visual Processing and Fixations Alike,” Philosophical Transactions of the Royal Society B: Biological Sciences 368, no. 1628 (October 19, 2013): 20130067, doi.org/10.1098/rstb.2013.0067; Douglas S. Brungart, “Informational and Energetic Masking Effects in the Perception of Two Simultaneous Talkers,” Journal of the Acoustical Society of America 109, no. 3 (March 2001): 1101–1109, doi.org/10.1121/1.1345696
vi. Rolf Reber, Piotr Winkielman, and Norbert Schwarz, “Effects of Perceptual Fluency on Affective Judgments,” Psychological Science 9, no. 1 (May 6, 1998): 45–48, doi.org/10.1111/1467-9280.00008; Nathan Novemsky et al. “Preference Fluency in Choice,” Journal of Marketing Research 44, no. 3 (October 16, 2007): 347–356, doi.org/10.1509/jmkr.44.3.347
vii. Henry Jaglom, The Movie Business Book (New York: Simon & Schuster, 1992)
viii. Robert B. Cialdini, Influence: The Psychology of Persuasion (New York: Collins, 2007)
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x. Lassi A. Liikkanen et al. “Time Constraints in Design Idea Generation,” (lecture, 17th International Conference on Engineering Design, Palo Alto, CA, August 2009)
.xi. Elise Harris, “Pope Tells Priests to Keep Homilies Brief: ‘No More Than 10 Minutes!’,” Catholic News Agency, February 7, 2018, catholicnewsagency.com/news/37706/pope-tells-priests-to-keep-homilies-brief-no-more-than-10-minutes
xii. Fatnick, “The Mysterious Legacy of the SNES Soundchip,” Fatnick Industries, August 19, 2016, mechafatnick.co.uk/2016/08/19/the-mysterious-legacy-of-the-snes-soundchip
xiii. Lorraine Boissoneault, “A Brief History of the GIF, from Early Internet Innovation to Ubiquitous Relic,” Smithsonian, June 2, 2017, smithsonianmag.com/history/brief-history-gif-early-internet-innovation-ubiquitous-relic-180963543/
پینوشتهای فصل هفتم
i. Eytan Bakshy, Solomon Messing, and Lada A. Adamic, “Exposure to Ideologically Diverse News and Opinion on Facebook,” Science 348, no. 6239 (May 2015): 1130–1132, doi.org/10.1126/science.aaa1160
ii. Cameron J. Bunker and Michael E. W. Varnum, “How Strong Is the Association between Social Media Use and False Consensus?,” Computers in Human Behavior 125 (December 2021): 106947, doi.org/10.1016/j.chb.2021.106947
iii. Lee Ross, David Greene, and Pamela House, “The ‘False Consensus Effect’: An Egocentric Bias in Social Perception and Attribution Processes,” Journal of Experimental Social Psychology 13, no. 3 (May 1977): 279–301, doi.org/10.1016/0022-1031(77)90049-x
“iv. Ross, Greene, and House, “The ‘False Consensus Effect
v. Roseanna Sommers and Vanessa K. Bohns, “The Voluntariness of Voluntary Consent: Consent Searches and the Psychology of Compliance,” Yale Law Journal 128, no. 7 (April 10, 2019): 1962–2033, ssrn.com/abstract=3369844
vi. Women in the Workplace 2021, McKinsey & Company and Lean In, womenintheworkplace.com/2021; KiaraTaylor, “America’s Top Black CEOs,” Investopedia, June 25, 2022, investopedia.com/top-black-ceos-5220330
vii. “Glassdoor’s Diversity and Inclusion Workplace Survey,” Glassdoor, September 29, 2020, glassdoor.com/blog/glassdoors-diversity-and-inclusion-workplace-survey
viii. Sylvia Ann Hewlett, Melinda Marshall, and Laura Sherbin, “How Diversity Can Drive Innovation,” Harvard Business Review, August 1, 2014, hbr.org/2013/12/how-diversity-can-drive-innovation
ix. Gallup, “How Does Gallup Polling Work?,” Gallup, October 20, 2014, news.gallup.com/poll/101872/how-does-gallup-polling-work.aspx
x. Paul Graham, “What I’ve Learned from Users,” Paul Graham (blog) September 2022, paulgraham.com/users.html
xi. Teresa M. Amabile and Mukti Khaire, “Creativity and the Role of the Leader,” Harvard Business Review, October 2008, hbr.org/2008/10/creativity-and-the-role-of-the-leader; Gino Cattani and Simone Ferriani, “How Outsiders Become Game Changers,” Harvard Business Review, August 5, 2021, hbr.org/2021/08/how-outsiders-become-game-changers
xii. Tom Kelley, “The Ten Faces of Innovation,” IDEO, October 2005, ideo.com/post/the-ten-faces-of-innovation
xiii. Ellie Violet Bramley, “Desire Paths: The Illicit Trails That Defy the Urban Planners,” Guardian, October 5, 2018, theguardian.com/cities/2018/oct/05/desire-paths-the-illicit-trails-that-defy-the-urban-planners
xiv. Richard Priday, “The Inside Story of the Great KFC Chicken Shortage of 2018,” Wired, February 21, 2018, wired.co.uk/article/kfc-chicken-crisis-shortage-supply-chain-logistics-experts
xv. Seth Godin, “Talker’s Block,” Seth’s Blog, September 23, 2011, seths.blog/2011/09/talkers-block
پینوشتهای فصل هشتم
i. Alexander Burns and Maggie Haberman, “Republican Hopefuls Jockey for 2016,” Politico, August 10, 2012, politico.com/story/2012/08/republican-hopefuls-jockey-for-2016-079541
ii. Knock Down the House, directed by Rachel Lears, aired May 1, 2019, on Netflix
iii. Marie Kondo, “Konmari Is Not Minimalism,” KonMari, accessed February 15, 2023, konmari.com/konmari-is-not-minimalism
iv. Daniel M. Oppenheimer, “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly,” Applied Cognitive Psychology 20, no. 2 (March 2006): 139–156, doi.org/10.1002/acp.1178
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vi. Alex Moore, “7 Tips for Getting More Responses to Your Emails (with Data!),” Boomerang (blog), February 12, 2016, blog boomerangapp.com/2016/02/7-tips-for-getting-more-responses-to-your-emails-with-data
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viii. Amos Tversky and Daniel Kahneman, “Judgment under Uncertainty: Heuristics and Biases,” Science 185, no. 4157 (1974): 1124–1131, jstor.org/stable/1738360
ix. Martin Gardner, “The Ultimate Turtle,” New York Review, June 16, 1988, nybooks.com/articles/1988/06/16/the-ultimate-turtle/
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xi. Randall Munroe, Thing Explainer: Complicated Stuff in Simple Words (Boston: Houghton Mifflin Harcourt, 2015)
xii. “What Can the Oxford English Corpus Tell Us about the English Language,” Oxford Dictionaries, August 12, 2018, en.oxforddictionaries.com/explore/what-can-corpustell-us-about-language (site discontinued)
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xv. Benjamin Dreyer, Dreyer’s English: An Utterly Correct Guide to Clarity and Style (New York: Random House, 2019), chap. 12
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xviii. “MIT Research – Brain Processing of Visual Information,” MIT News, Massachusetts Institute of Technology, December 19, 1996, news.mit.edu/1996/visualprocessing
xix. Kara Pernice, “Text Scanning Patterns: Eyetracking Evidence,” Nielsen Norman Group, August 25, 2019, nngroup.com/articles/text-scanning-patterns-eyetracking/
xx. Alex Shephard, “Axios and Donald Trump Are Made for Each Other,” New Republic, May 2, 2017, newrepublic.com/article/142441/axios-donald-trump-made; Benjamin Mullin, “Axios Agrees to Sell Itself to Cox Enterprises for $525 Million,” New York Times, August 8, 2022, nytimes.com/2022/08/08/business/media/axios-cox-enterprises.html
xxi. “2009 MUTCD with Revisions 1, 2, and 3 Incorporated, Dated July 2022 (PDF),” Manual on Uniform Traffic Control Devices, Federal Highway Administration, US Department of Transportation, July 2022, mutcd.fhwa.dot.gov/pdfs/2009r1r2r3/pdf_index.htm
پینوشتهای نتیجهگیری
i. Matt Novak, “How Experts Think We’ll Live in 2000 A.D. (1950),” Paleofuture (blog), January 28, 2008, paleofuture.com/blog/2008/1/28/how-experts-think-well-live-in-2000-ad-1950.html
ii. Aparna A. Labroo and Sara Kim, “The ‘Instrumentality’ Heuristic,” Psychological Science 20, no. 1 (February 2009): 127–134, doi.org/10.1111/j.1467-9280.2008.02264.x
iii. Linda Tischler, “The Beauty of Simplicity,” Fast Company, November 1, 2005, fastcompany.com/56804/beauty-simplicity
iv.“The Golden Record,” Voyager, Jet Propulsion Laboratory, NASA, accessed February 15, 2023, voyager.jpl.nasa.gov/golden-record
iv. “The Golden Record,” Voyager, Jet Propulsion Laboratory, NASA, accessed February 15, 2023, voyager.jpl.nasa.gov/golden-record
